Head of Product
Your New Motivated Head of Product
Josh has experience creating each step of the customer journey. From product launches to custom brand strategies. He's watched leads turn from intrigued viewers to raving 5-star reviews.
(01) IndexProduct / Marketing / AI / OperationsSince 2018
With Josh as Head of Product you'll be
Josh Martenson, Head of Product: whistling while he works.
Level Up Your Organization with a Leader
With product development, operations, and marketing, Josh has leveraged the most engaging content to increase top-line revenue.
View Josh's professional portfolio and interactive resume. Expect 100% chance of whistling while he works.
Head of ProductCo-lead, LetLois
(02)The story behind the work
Product,Marketingand AIDevelopment.
Learn more about Josh's career! Discover what inspired Josh to transition from marketing to Head of Product.
Josh began his marketing career in 2018 and has gravitated towards product development along with company vision and branding in both strategy and AI conversational efficiency.
Extreme ownership is the only way to live.
Ch. 01 Ch. 02 Product launching
Critical Thinking and Product Launching
Take a look at the work Josh has accomplished over the last few years of his product development career.
Josh at workCandid photo pending approval Ch. 03 Accomplishments
Discover accomplishments
Josh has been fortunate to hold titles in C-suite and heads of departments for both B2C and B2B companies. Leading a team to the Inc. 5000 list in 2025 has been a journey, but one well worth the hard work.
Ch. 04 Recent projects
See Josh's recent projects
Between idea boards and computers, Josh's product development career has been nothing short of exciting. However, his favorite thing to build is a team.
- Career start
- 2018
- Company types
- B2B & B2C
- Leadership
- C-suite & dept. head
- Recognition
- Inc. 5000
(03)Expertise: What I bring to the table
A New Head ofYour Department.
Let's be honest, it's easier to teach a skill to someone who's easy to work with than to teach a skilled person to be easy to work with. Fortunately, Josh is a mixture of both skills and team cohesion, with particular attention towards extreme ownership and leading from the front.
01 / 04Learn the extensive background Josh has with product development and refining content for digital and service-based businesses.
Focus areas
- Product launches
- Custom brand strategies
- Content refinement
- Digital & service businesses
(04)Experience & selected work
Life's short,Let's climb amountain.
Product Dev can be a roller coaster, scary but fun. Josh has the experience and know-how to build and launch new company initiatives from the ground up. All thanks to the previous companies he's played a vital role in bringing to life.
Marketing can be a roller coaster, scary but fun. Josh has the experience and know-how to build ad campaigns from the ground up.
Company names & dates pending approval2018
Marketing
Employer name pending approval
Josh began his marketing career in 2018, building ad campaigns from the ground up and creating each step of the customer journey.
Role
Marketing
Contribution
- Ad campaigns
- Custom brand strategies
- Customer journey
Next
Product Development
Company name pending approval
Transitioned from marketing to Head of Product, gravitating towards product development along with company vision and branding in both strategy and AI conversational efficiency.
Role
Head of Product
Contribution
- Product launches
- Company vision
- AI chatbots
Then
C-Suite & Department Leadership
B2B & B2C companies (names pending approval)
Held titles in C-suite and heads of departments for both B2C and B2B companies, leading a team to the Inc. 5000 list.
Role
C-suite & head of department
Contribution
- Department leadership
- Extreme ownership
- Team building
Now
CurrentLetLois
LetLois · Websites, Ads & Consulting
LetLois builds websites, runs ads, and consults for home service businesses. LetLois describes Josh as "a nerd who's scaled over 500 local businesses, with top clients making the Inc 5000 multiple times."
Role
Co-leads LetLois with Noah
Meet the team behind LetLoisContribution
- Growth systems
- Websites & ads
- Consulting
(05)The LetLois connectionWebsites · Ads · Consulting
Build somethingbetter withLetLois.
Everything in this story, from the marketing roots to the product thinking and the systems, now goes to work for service businesses through LetLois.
Josh co-leads LetLois alongside Noah. The team builds websites, runs ads, and consults for home service businesses. In LetLois's words, they embed inside a business to build the systems, strategy, and campaigns that actually move the needle.
What LetLois builds
- 01
Done-for-you websites
High-performance websites with a full GHL CRM and AI SEO built in, designed to turn visitors into booked appointments.
- 02
Google & Meta ads
Performance ad campaigns for home service businesses, with proper conversion tracking, smart bidding, and copy that converts.
- 03
GHL systems & strategy
Pipelines, automations, follow-up sequences, and sub-account structure, so the CRM actually works for the business.
- 04
Consulting
LetLois embeds inside a business to build the systems, strategy, and campaigns that move the needle.
Strategy first. Always.
- Inc. 5000
- Two years running
- Google reviews
- 4.9 / 5
As stated on letlois.com
(06)Credibility & proof
Your NextConversion Expert.
Understand the most important metrics for a head of product. See Josh's proven track record and the businesses he's led.
- 740+
- 5-Star Reviews
- The funnel doesn't stop after the customer pays. Fulfill all the way to the 5-star review and then keep going!
- 14%
- Conversion Rate
- Josh has maintained a 14% conversion rate from qualified leads to paying customers. This is an average from all ads he's been responsible for managing.
- 3%
- Churn Rate
- Josh has maintained an average 3% churn rate for his last company, taking the startup to make the Inc. 5000 for 2024.
- 245+
- AI Nurtured Leads
- Josh thrives on building and training AI-based chatbots across SMS, email, Messenger, Instagram DM, and Google Maps chat.
Kind words
Josh is an absolute treasure to have on any team. Not only did he make work exciting and dynamic with his charisma and attitude but he inspired us all to grow and be better versions of ourselves every day.
Only Have 4 Minutes?
Cut to the chase and read through Josh's resume (Don't worry, it's a one-pager). Read about his past work and see if he's a good fit for the work you have in mind.
- Read Josh's resume in 4 minutes or less
- Determine if he's a fit for your project
- Contact Josh directly through phone or email
(07)Let's build
Great businessesare builtintentionally.
The right combination of ideas, technology, and execution can turn ambition into meaningful progress.
Work With Us at LetLois
Free strategy call. No pitch decks, no fluff.